Are Discounts Killing Your Profits?

Let’s rewind and look at how you have trained your customers to think about the brand of your studio. In short, it is key to build a brand that rewards customers for paying full-price for your service and you must show your value to your customer by educating them.

Offering discounts on your service can be quite damaging to your brand. Discounts are a good strategy when you want a quick burst of sales but offering discounts too often, and without being prompted by your customer, it may show a lack of confidence in what you are selling.