In this episode, we will talk about the do's and don'ts of marketing your recitals so that you have peace of mind and a sold out show!

In this episode, we're going to breakdown (1) Tiered ticketing and smart pricing (2) Add-on Sales: program ads, sponsorships and swag sales (3) Making sure all expenses are covered for rehearsals so those don't undercut the profit.

Costume protocol is a huge part of owning a dance studio. We are going to discuss how you can make costumes profitable for your studio, but also how to keep them affordable for your students and their families. We are going to go over several different options so you can consider what would work best for you and your studio!

You don’t need to make all the changes now; in this episode, learn how to work on ONE thing that is draining your capacity.

Learn how to deal with conflict at every stage in your career.

Join us with IC Captain Meghan Retseck as we talk about best practices for using your core values to inform all your decisions!

Creating core values will help you show you your path. Staying connected to your values will keep you on that path!

This episode celebrates one of our IC members, Sophie Connolly, and her growth and success!

In this episode, we're going to discuss good habits that are propelling your forward and some not-so-good habits that might be holding you back!

Recapping our best Q&A moments from this past Student Attraction Accelerator live training event!

We're going to discover what you can be doing right now to increase your leads from social media. 

Let's talk about how hiring the right people and tracking progress and growth are both going to help you expand your empire. 

We are going to discuss what a DOFI is, when you need to hire one, and who is an excellent candidate! 

Today we are diving into why you need to consistently address and implement new systems. Based on your experiences as a dance studio owner, and as our society and world changes, your studio should reflect that growth, too!

We're talking about how to introduce a fresh and new approach to your studio! Hear how can you revamp your studio systems, culture, and dynamic for the better!

Inside the DSOA, we talk about a lot of high level tools and systems to improve your business. But that's all assuming the business is in a good place! Walk through a quick audit with this podcast episode to check your business's well-being!

Maybe you've overlooked this important detail but today we are going to dive in - onboarding for new students! Let's talk about how you can make these systems consistent and systemized so each new student feels welcomed!

Hiring efficiently is one of the most important factors in getting your free time back. When you hire the right people in the right positions, you can delegate tasks and ensure your studio will still run smoothly. In this episode, Kelli shares some specifics tips from the field!

Communication is key to being an effective leader. Start your new hires off right by learning to communicate clearly and save yourself time later.

Let's break down why writing effective job descriptions is considered marketing. 

Today we are going to dive into hiring. It's a difficult topic but it's definitely the buzz this time of year as you transition through summer to your next dance season. We're going to give clear, initial steps to take when making your first, 5th, or 20th hire at your studio. 

Join Olivia Mode Cater and Lisa DeMaio in a candid and insightful conversation as they dive into the dance industry and share their personal experiences. As both relative newcomers to the DSOA Dream Team, they discuss their roles, the transformative power of the inner circle, and the importance of building a supportive community. Gain valuable insights and learn how to overcome challenges, nurture your team, and maintain your passion for dance.

In this episode of the DSO Aces series, powered by the Transform My Dance Studio Podcast, host Olivia Mode Cater sits down with Stacey Hughes, a leading expert in digital marketing and the Meta Expert of Dance Studio Owners Association's Inner Circle. Stacey shares her invaluable insights on harnessing the potential of Facebook and Instagram ads to attract ideal clients, increase enrollment, and achieve financial success in the dance studio industry. Whether you're a beginner or looking to optimize your existing ad campaigns, this episode will equip you with practical strategies for leveraging social media advertising to propel your dance studio forward.

In this bonus episode, hear from DSOA Inner Circle members Patti Johnston & Heather Buelow and their journeys as dance studio owners. These are two incredible dance studio owners who have such impactful words of wisdom no matter where you are on your own personal journey as a dance studio owner!

In this bonus episode, we talk about how to get new families into your studio and how to keep them for a long time! Long-time customers turn into long-time cheerleaders of your business! This is the retention episode!

In this episode, you'll go through the 8 phases of how to get more of your personal time back and get clarity on what it takes to run a successful dance studio.

The who, the why, and the passion should all be shared in your social media marketing campaigns. In this episode, learn how to relate to your audience. Instead of just saying, "Try our preschool dance class..." try connecting with the audience more on WHY they need your dance classes.

In this episode, Olivia and David discuss common money challenges faced by dance studio owners and provide practical solutions for financial success. They explore key financial metrics, technology tools for streamlined financial management, handling seasonal ups and downs, setting competitive prices, tax-saving tips, expansion indicators, and financial predictions for the dance studio industry.

In this episode of the DSO Aces series here on the Transform My Dance Studio podcast, Annie Leese Thistle shares her invaluable expertise on hiring and firing practices in dance studios. Drawing from her own journey as a successful studio owner and her experience supporting Inner Circle members, Annie provides practical tips for attracting high-quality candidates, leveraging online job platforms, accurately reflecting the studio's culture and values, handling difficult conversations with professionalism and respect, evaluating performance, and onboarding and providing constructive feedback to teachers and staff. Tune in to stay ahead of the game with Annie's predictions for the upcoming dance studio season and empower your studio with a stellar team.

In today's episode of DSO Aces here on the Transform My Dance Studio Podcast, host Olivia Mode Cater is joined by Cara Poppitt, a renowned dancer, entrepreneur, and Inner Circle Studio Growth Coach. Cara's vast experience as a studio owner and her passion for empowering women and girls shine through as she discusses strategies to increase daytime revenue in dance studios. From exploring unique offerings to fill empty studio time to designing and marketing daytime dance sessions, Cara provides valuable insights and practical tips for studio owners looking to boost their income during daytime hours. Discover how to overcome challenges, build a great team, leverage partnerships, and stay ahead of the game in the dynamic dance studio industry.

Join host Olivia Mode Cater in an engaging conversation with Shannon Westveer, Inner Circle Studio Growth Coach, as they explore the world of remote studio ownership and progression planning. Shannon shares her inspiring journey from studio member to coach, offering valuable insights and personal anecdotes on running a dance studio remotely, overcoming challenges, maintaining high standards, fostering connections with staff and students, executing a progression plan for selling her business, and offering advice to studio owners looking to transition into new roles within the industry. Stay ahead of the game with Shannon's predictions for the upcoming dance studio season and gain the skills and strategies needed to succeed in the ever-evolving landscape.

In this episode of the DSO Aces series, Olivia Mode Cater is joined by studio owner and Inner Circle Coach, Hillary Parnell, as they delve into the art of scheduling for success in your dance studio. Hillary shares her personal journey, valuable insights, and practical tips on avoiding common scheduling mistakes, prioritizing schedule creation, attracting more students through strategic timing, managing class fill-ups and waitlists, leveraging technology for streamlined scheduling, and staying ahead of the game in the ever-evolving dance studio landscape.
Join host Olivia Mode Cater and Hillary Parnell in this conversation filled with practical tips, real-life examples, and expert guidance on scheduling for success in your dance studio.

Join host Olivia Mode-Cater in this exciting episode of the Transform My Dance Studio Podcast as she welcomes the extraordinary Jodi Shilling, renowned dance studio owner and Studio Growth Coach. Prepare to be inspired as Jodi shares her invaluable insights on how to achieve stress-free recital profits.

Discover the biggest challenges faced in maximizing recital profits and learn effective strategies to overcome them. Jodi also shares common mistakes in pricing recital tickets and how to avoid them, unlocking the potential for increased ticket sales. You'll also discover additional services and products that can enhance recital profits and leave a lasting impression on your audience.

Stay ahead of the game and listen closely as Jodi predicts upcoming trends in the dance studio industry. Discover what's in store for the upcoming season and gain the knowledge to outshine the competition.

In this episode of DSOAces, guest host Olivia Mode-Cater sit down with Inner Circle expert Julie Kay Stallcup, a renowned dance educator and co-founder of Revolution Dance Center. Julie shares her inspiring journey of creating a studio that emphasizes high-quality training and mentorship for dancers. With her expertise and experience, she provides valuable insights on building a strong faculty, fostering inclusivity, and preparing students for success. Join us as we delve into the world of dance education and discover the strategies to stay ahead of the game in the upcoming season.

We continue our captivating conversation with Alicia Graf Mack, a distinguished figure in the dance world and the Dean and Director of the Dance Division at the Juilliard School.

In this episode, Alicia discusses the changing landscape of professional dance in the 21st century and how studio owners can stay relevant and innovative in their approach to training dancers. We also explores Alicia's thoughts on the future of the dance industry, the challenges dancers and studio owners may face, and the essential qualities needed for success in the field.

Plus, Alicia shares highlights from her own podcast, 'Moving Moments'! Get ready for another episode filled with practical advice, visionary insights, and motivation to transform your dance studio!

Join us for part one of the momentous 500th episode of the Transform My Dance Studio podcast, where we are honored to have Alicia Graf Mack, a renowned figure in the dance world and the Dean and Director of the Dance Division at the Juilliard School, as our special guest.

In this captivating interview, Olivia Mode-Cater and Lisa DeMaio delve into Alicia's experiences as a dancer with acclaimed companies and how those experiences have shaped her approach to teaching and mentoring young dancers.

Discover the profound wisdom and invaluable lessons that Alicia imparts, drawing from her own extraordinary journey.

Join us on the "Transform My Dance Studio" podcast for an exclusive sneak peek into our Inner Circle Retreat, featuring the brilliant Kate Toon. In this captivating episode, we delve into the world of copywriting and uncover the secrets to leveraging persuasive language to drive studio success.

With her expertise as a renowned copywriter, Kate Toon guides us through the essential elements of conversion copy and how it can revolutionize your dance studio's results. Explore the true meaning of a sales page, discover the optimal length for sales copy, and gain invaluable insights into positioning your studio effectively.

Understanding your audience is paramount, and Kate shares proven techniques for connecting deeply with your target market through strategic copy. From sales copy formulas to crafting killer headlines, she unveils a treasure trove of practical tips and strategies that will transform the way you communicate with your audience.

Don't miss out on this opportunity to learn how to captivate your readers, compel them to take action, and drive conversions like never before. Join us on "Transform My Dance Studio" as we unlock the power of copywriting secrets that will propel your studio to new heights of success.

In this episode, Inner Circle Retreat keynote speaker Chris Ducker dive into the realm of virtual freedom and explore the ins and outs of finding, hiring, training, and working with virtual staff to rapidly grow your dance studio business.

As the bestselling author and founder of Virtual Staff Finder, Chris Ducker brings his expertise to the table, guiding us through the essential steps of leveraging virtual staff in the most effective way. Discover how to navigate the virtual workforce landscape, avoid common pitfalls, and embrace the multitude of benefits that virtual teams can bring to your dance studio.

From streamlining operations and boosting productivity to expanding your reach and scaling your business, Chris shares invaluable insights and practical strategies for harnessing the power of virtual staff. Learn how to effectively delegate tasks, build a cohesive remote team, and leverage technology to create seamless workflows that drive your dance studio's success.

Whether you're new to the concept of virtual staff or looking to optimize your existing remote workforce, this episode is a must-listen. Get ready to unlock the true potential of virtual freedom and take your dance studio to new heights.

Join us on the ""Transform My Dance Studio"" podcast as we dive into the exciting world of TikTok with our special guest, Keenya Kelly. In this episode, we provide an exclusive sneak peek into our Inner Circle Retreat, where we uncover the secrets of using TikTok to transform your dance studio's success.

Discover how this seemingly dance-centric platform can be leveraged to generate leads and boost sales for your business. While TikTok may initially be associated with dancing, it holds tremendous untapped potential as a powerful tool to organically reach and engage your ideal clients, absolutely free.

In this engaging discussion, we explore various strategies, practical tips, and proven techniques to help you navigate TikTok's algorithm, create compelling content, and effectively target your audience. Keenya Kelly, a renowned expert in social media marketing, unveils her insider knowledge and sheds light on the immense opportunities that await dance studio owners on TikTok.

In this episode, host Cara Poppitt shares her thoughts on the crucial role that empowered leadership plays in the success of a dance studio.

As a dance studio owner herself, Cara knows firsthand the importance of having strong leaders within her team. In this episode, she explores what it means to be an empowered leader and how these leaders can inspire and drive their team to success.

Through personal anecdotes and practical advice, Cara encourages dance studio owners to examine their own leadership styles and empower their team to take ownership of their roles within the studio. She shares her tips for creating a culture of empowerment, including setting clear expectations and providing opportunities for growth and development.

If you're a dance studio owner looking to take your leadership skills to the next level and create a culture of empowerment within your studio, then this episode is a must-listen. Tune in to discover how empowered leaders can inspire greatness and drive your studio to success.

In this episode of the Transform My Dance Studio Podcast, guest host Cara Poppitt shares her passion for getting unstuck and helps you as a dance studio owner and business leader reflect on where you might be feeling stuck in your own life. She introduces four main reasons we typically get stuck in leadership and in life, and challenges you to think about what you're waiting for and what might be holding you back from taking action, while encouraging you to tap into your courage to move forward towards your goals. Tune in for key takeaways on how to get out of the wings and step onto the stage of your life, including:

- You don't always need to feel ready before you take a risk or try something new.
- Courage moves you forward enough to take action and take the next step, even if you don't feel confident.
- Fear of the unknown and fear of change can hold you back, but it's normal to feel scared.
- Insecurities can make you feel stuck, but you can overcome them by tapping into your courage and taking action towards your goals.

Join host Cara Poppitt as she explores the importance of effective communication and connection in the dance studio industry.

In this episode, Cara will share her insights and expertise on how dance studio owners can build strong relationships with their students, parents, and staff through clear communication and genuine connection.

Cara will discuss the challenges that dance studio owners face when it comes to communication and connection, and provide practical strategies and tips for overcoming them. You will learn about the importance of active listening, clear and concise messaging, and creating a culture of trust and respect in your dance studio.

Whether you are a dance studio owner looking to improve your communication skills, or seeking to build stronger relationships with your students, parents, and staff, this episode will provide valuable insights and inspiration for your journey. Tune in and discover the power of communication and connection in building a thriving dance studio.

Join host Cara Poppitt as she shares her insights and expertise on how dance studio owners can transition from management roles to become visionary leaders and CEOs of their businesses. In this episode, Cara will discuss the key differences between managing and leading, and why making the shift from one to the other is crucial for the long-term success of your dance studio.

Cara will share her personal journey of transformation from a manager to a CEO, the challenges she faced along the way, and the strategies she used to develop her leadership skills. You will hear about the importance of developing a clear vision for your dance studio, setting strategic goals, and building a strong team to help you achieve them.

Whether you are a dance studio owner looking to take your business to the next level or a manager seeking to become a more effective leader, this episode will provide valuable insights and inspiration for your journey. Tune in and learn how to make the transition from management to leadership and become the CEO your dance studio needs to thrive.

Join host Cara Poppitt in this episode of "Leading the Dance," as she dives into the essential role of leadership in the success of dance studios. With a wealth of experience in dance education and studio ownership, Cara brings valuable insights and practical strategies to help dance studio owners unlock the power of leadership. From defining the characteristics of effective leadership to exploring ways to cultivate leadership skills, this episode is a must-listen for anyone looking to elevate their dance studio to new heights. So, put on your dancing shoes and tune in to "Choreographing Your Success: How Leadership Can Help Your Dance Studio Thrive."

Welcome to our unmissable new series "Leading the Dance: Empowered Leadership in Dance Studios"

Throughout this series, Cara will explore the essential elements of leadership, and guide listeners on how to develop the skills and mindset needed to become an effective leader in your dance studio.

Whether you're leading a team at work or simply looking to improve your personal leadership skills, join Cara as she takes you on a journey through the world of leadership, and discover what it takes to connect and collaborate to lead.

Guest host Cara Poppitt is not only one of the DSOA's industry leading coaches inside the dance studio owners Inner Circle, she is also the Founder and Artistic Director of Soul Connexion in Calgary, and the founder and CEO of the Studio Fine Arts Club.

Get ready to be inspired!

Meet Cara Poppitt, studio growth coach for Dance Studio Owners Association's Inner Circle Program. With her extensive experience in owning and managing two award-winning companies, Cara is passionate about helping dance studio owners take action and achieve real results.

In this session, Cara will unlock the secrets to leadership and confidence, empowering you to step up into the role of CEO of your dance studio. From the differences between management and leadership to how to develop a confident mindset, this episode covers everything you need to know to become the best leader you can be.

Here are some of the topics Cara covers this week:

• What is the difference between management and leadership in your dance studio?
• How to shift your mindset to become a confident leader
• The importance of connecting with your values and your team
• Why studio owners fail to take action and how to get unstuck
• How to identify your strengths and how to enhance them

She also shares actionable tips to help you get started and take action today!

Don't miss this valuable episode and start becoming the leader your studio deserves.

In this bonus episode, we interview three successful dance studio owners who are members of the Inner Circle. Join us as we explore their unique journeys, strategies, and insights into growing and managing a dance studio business.

First up, we have Mikayla Buss, the owner of Tarantism Dance in Manitoba, Canada, who shares her experience of organizing a recital planning retreat. Learn about her goals, strategies, and the impact it had on her studio's performance and morale. She also offers tips on aligning your team with your studio's vision and motivating them to achieve your goals.

Next, we speak with Julie McFarland, the owner of Academy of Dance Arts in South Dakota, who talks about her journey of managing and growing her business in the last five years. Discover the transformation she has experienced and the impact it has had on her personal life. She also shares her tips on transitioning from an artistic mindset to a CEO mindset, overcoming obstacles, and surprises she has encountered along the way.

Lastly, we have Apra Bhandari, the owner of ADAA Dance in California, who shares her story of rapid growth from 122 to over 400 enrolled students. Listen as she shares her top three strategies for achieving growth, overcoming challenges in running a niche dance studio, and maintaining quality while expanding. She also discusses how she balances growth with maintaining a strong culture and community.

Tune in for this exciting episode and learn from these inspiring dance studio owners who have achieved success in their businesses.

Doors to the Inner Circle are now open! Find out more at dsoa.com/apply

We're super excited for today's BONUS Dance Studio Owners Summit episode where we'll be discussing enrollment secrets with three amazing panelists: Dodie Hunter-Eskew, Bonita Saldana, and Donna Jacobs.

Dodie, who owns the Rising Star Tumbling and Dance Studio in Wyoming, USA, is going to spill the beans on how she registered over 300 new students in 2022. She'll also be sharing the systems that helped her accommodate her rapid growth.

Bonita, the owner of The Studance Lab in Arizona, USA, has some serious credentials. She was the first-ever head coach for the USA breakdancing team! She'll be talking about some of the systems she and her husband have implemented to keep their studio thriving while pursuing other projects. Plus, she'll share some tips on how to prepare for the surge in interest in breakdancing.

Donna, the Director of the Morton Street Dance Center in Maryland, USA, is another superstar in the dance world. She enrolled 100 new dancers in her studio last year and she'll be revealing her biggest game-changer for student attraction and enrollment, as well as her top two or three retention strategies.

If you're looking to boost your enrollments this season and prepare for success next season, then this is the episode for you! Sit back, relax, and let's dive into the secrets of successful dance studio enrollments!

Are you ready to boost retention and build brand loyalty at your dance studio? 

In our latest BONUS Dance Studio Summit episode, special guest Jodi Shilling is diving into the 4 types of customer engagement that every studio owner should know. She's also giving you you practical tips and real-life examples to help you create meaningful connections with your customers.

In this Summit Special, you'll:

• Learn what community engagement is and why it's important for your business
• Discover the 4 key types of customer engagement and how to implement them
• Get tips on how to stand out from the noise and create authentic connections with your customers

Tune in now to learn how to take action and engage your community!

It's not too lae to join the Dance Studio Owners Summit online this week. Register at dsoa.com/summit to enjoy 3 days packed with Dance Studio growth resources from our world-class speakers! 

As a dance studio owner, you know that your brand is essential to your success.

But how do you make your brand stand out in a crowded market?

Join us for an exclusive interview with branding guru Bruce Turkel.

With years of experience working with top companies like Nike and Discovery Channel, Bruce knows the secrets to creating a powerful brand that resonates with customers.

In this episode, you'll learn:

1/ How to uncover the motivations of today's consumer
2/ The difference between features and benefits
3/ How to leverage content and context to multiply your sales

Plus, discover why the traditional "Speeds & Feeds" sales strategy doesn't work anymore and how to develop a new approach that sets your studio apart!

In this episode, Susie shares what she learned about owning your truth, launching a business, the power of loss, and the freedom that questioning fear brings.

"Charles Darwin said, it's not the strongest of the species that survives, nor the most intelligent that survives. It's the one that's most adaptable to change."

Rick Goodman is a leadership engagement and business growth expert. He is passionate about helping leaders become successful and efficient in their businesses.

In this exclusive Inner Circle retreat sneak-peek, Rick Goodman shares his top 3 keys to success as a leader, inlculuding:

1. The Power of Adaptability and the Solutions-Oriented Leader
2. Ubuntu: We're Only As Strong As Each Member Of The Team
3. Three Keys To Selling To Dance-Moms

✨ Register today for our FREE 3-Day Dance Studio Owners Summit at dsoa.com/summit

Have you started planning for Summer Camps in your studio yet? In the Dance Studio Owners Inner Circle, our members have been prepping, planning, scheduling and of course, shopping in preparation for their most profitable Summer Camps yet.

To help you get in the best position to sell out your camps the stress-free way, we're delighted to share this week's special episode where Clint Salter and Olivia Mode Cater join Lisa DeMaio to share our Top 10 Tips for Summer Success in 2023.

Not only are we sharing the hottest tips from leading studios all over the world, but we have also created a completely free Sold Out Summer Camp system that you can download today, and implement in your studio for the ultimate Summer Success. Head to dsoa.com/summercamp to download your free copy.

Joey Gonzalez is the Global CEO of Barry’s, the original cardio and strength interval workout that revolutionized fitness and began the boutique movement.

His Barry’s journey started in 2003, and he became CEO in 2015. Since then, Gonzalez has dedicated his life to expanding the brand across the country and around the world, fostering diverse communities across 4 continents. In this Q&A special, Joey shares a behind-the-scenes insight into the growth of Barry’s which now welcomes 150,000 people globally through its doors each week.

In this episode, Heather and Patti discuss how dance studio owners can stand out in their community and use their brand to get people through their doors.

They also share their favorite strategies for becoming known in the community, and how to make a positive impact on the community by participating in wellness challenges, hosting drop-off parties for parents, and donating their studio space.

In this episode, Heather and Patti share:
1. How to become the go-to studio in your community by elevating your brand
2. Creative ways to use your studio to benefit your community and attract new customers.
3. Strategies for increasing brand awareness and establishing yourself as a leader in the industry.

In this week's episode of CEO Coffee Chat, business besties Heather and Patti discuss the importance of self-love. Our caffeine-fuelled duo dive deep into the need for studio owners to focus on themselves and prioritize their own needs in order to be successful by sharing their own experiences with taking time for rest and reflection, leaning on others for help, and setting realistic goals for both their business and personal lives.

You'll also discover the importance of recognizing that YOU are more than your business, and that taking time to focus on other relationships and your own personal goals is key.

In this episode, you will unpack:

1. Strategies for finding the balance between nurturing your business and nurturing your relationships
2. Heather and Patti's secrets to a successful life for their entrepreneurial spirits
3. How you can structure your studio goals and plans to minimize stress

🤔 What will your business and life look like three years from now?

In 2026, how many students will you have?
How much revenue will you be generating?
What will your profit margins look like?
How much paid vacation will you be taking?

Join Clint for this bonus episode, where he will show you that by using our proven roadmap to futureproof you studio, you'll be on track to your achieving your ideal business goals (and your ideal life goals!) in 2026.

In this BONUS episode, Clint is joined by Inner Circle member Shawna Kwan who shares her journey in facing the fear of failure to ultimately achieve a million dollar business.

"Anything is possible, right? And the thing about it is, once you commit to it and invest in yourself and you're paying money, it's like lighting a fire beneath you."

In this episode, Clint and Shawna share:
1. The strategies Shawna implemented to increase her dance studio revenue by more than $250,000 in 2021
2. Tips that dance studio owners can use to create their customer journey for potential students
3. The key systems and processes you need in your dance studio to create freedom in your business and your life

👉 Doors to the Dance Studio Owners Inner Circle are now open - but only until Friday Febraury 3! Apply for this life-changing coaching and support now at dsoa.com/apply

In this exclusive excerpt from the Dance Studio Marketing Playbook, Clint Salter challenges dance studio owners to put their own creative copywriting skills to work to create captivating headlines, fascinate with stories, and build experiences that make people "stop the scroll" in order to attract new students and achieve their 2023 goals.

In this podcast special, you will discover:
1. How to create headlines that make people stop scrolling
2. The difference between features and benefits when creating your marketing hook
3. The potential global impact that you can you make by committing to your 2023 dance studio goals

Resources:
Apply to join the Dance Studio Owners Inner Circle today at dsoa.com/apply

📣 In 2023, Dance Studio Owners must learn how to stand out from the competition through their marketing and offers to avoid attracting the wrong customers.

👉 In this Studio Marketing Playbook excerpt with host, Clint Salter, you will learn how to craft winning marketing strategies to drive business growth and success!

You NEED to be marketing 365 days a year to generate new student inquiries and enrollments, and this bonus episode will show you how!

In this episode, you will learn:
1. How can you generate an additional $96,000 in revenue for your dance studio in 12 months?
2. What are the key qualities to look for when targeting an ideal customer for your dance studio?
3. What are the best strategies to market your studio 365 days of the year?

And SO much more!

✨ For ongoing coaching, training and support in building the dance studio of your dreams (without working 24/7) now is the time to apply to join the Dance Studio Owners Inner Circle - dsoa.com/apply

Learn the secrets to retaining your admin staff and minimizing turnover with guest hosts, Heather and Patti!

In this episode, you will discover:
1. What do you need to know to successfully hire and retain an admin support staff in a dance studio?
2. How can creative studio owners be better organized to support their admin staff?
3. What strategies can be employed to make the admin staff role less stressful and more enjoyable?

"Never stop learning, right?""

Learn how to unlock the potential of your teaching career and discover the secrets of leading teachers to success!

In this episode, guest hosts Heather and Patti share the importance of recognizing different age groups and approaches when it comes to leading teachers to success, including:

1. How to effectively lead and foster success in teachers of different age groups within your studio.
2. What strategies can be used to engage young, eager teachers and help them reach their potential?
3. How to recognize and maximize the unique strengths of senior teachers in order to develop a successful and well-rounded team.

"You need to invest in getting to know who they are as people and what lights their soul on fire. For me, that happens in the interview process."

All too often in our journeys as Dance Studio Owners, the people we are spending the most time talking with, planning for, and reacting to are our Teachers and our Parents.

That's why this week, guest hosts Heather and Patti have rolled in early with their coffees in hand, pumped up and energized to be chatting about some of their favourite people of all...their students!

In this episode, our caffienated CEOs discuss:

• Strategies for increasing engagement and retention in your preschool classes
• The importance of an entertainment / education balance for your younger dancers
• The importance of routine and consistency in the classroom at all ages
• The impact of creating a relationship with your students

PLUS you'll discover what Heather and Patti consider to be the MOST important classes in your studio.

⭐️ Limited Offer: Register for our FREE 'FastTrack To Full Classes'training series at dsoa.com/fasttrack

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ABOUT CEO COFFEE CHAT: Over 6 value-packed weeks, you’re invited to join us every Monday for our ‘CEO Coffee Chat' series featuring guest hosts and Inner Circle members, Heather Buelow and Patti Johnston!  
 
Join this dynamic duo for some real-talk over coffee each week, and share an inside-look into their world as successful dance studio owners, and DSOA studio growth captains.  
 
Heather and Patti will be sharing a deep insight into the important people in and around your business, and sharing the innovative strategies that they have implemented over the years to be among our industry's most inspiring leaders.

Unlock the joy of dance with the perfect parent-studio relationship!

This episode of the podcast is all about keeping your clients happy, as Patti and Heather share how they learned how to cultivate the ideal dance parent and how to make (and keep) them happy.

During this value-packed episode, you'll hear Patti and Heather's best strategies for customer happiness - including being preemptive with communications, showing appreciation, and understanding, and the importance in being mindful of the words used in advertising to attract the right clients for your studio.

"Finding the ideal client is so worth the time investment."

In this episode, you will learn:

1. How to use core values to identify and attract your ideal dance clients.
2. Strategies for communicating with and appreciating dance parents.
3. The importance of providing feedback and surveys to get a better understanding of what makes YOUR dance parents happy.

--

Over 6 value-packed weeks, you’re invited to join us every Monday for our ‘CEO Coffee Chat' series featuring guest hosts and Inner Circle members, Heather Buelow and Patti Johnston!  
 
Join this dynamic duo for some real-talk over coffee each week, and share an inside-look into their world as successful dance studio owners, and DSOA studio growth captains.  
 
Heather and Patti will be sharing a deep insight into the important people in and around your business, and sharing the innovative strategies that they have implemented over the years to be among our industry's most inspiring leaders.

Reimagining Your Studio Environment in a Challenging World with Heather Younger

Do you feel like the dynamic in your team has changed as the result of a tulmultuous few years in business?

Is your head spinning trying to define paths forward for your studio and employees in a world where change is happening at a faster pace than ever before?