In this week's episode, Hillary shares why it is so important to make sure you are paying yourself a competitive wage first and foremost. She shares some guidelines about what industry standards are, and what you may be risking by undervaluing your time as well as your team's.

This week we have that brilliant 'butterflies-in-the-stomach' feeling that comes when you have those new, big and bold ideas that you'd love to execute in the studio! Hillary will be exploring the revenue streams that light you up, like bringing photography in house, adding an after school care program, going into preschools or public schools, or creating your own preschool. Discover when to know whether it's a good time to take on a huge new project, and how to go about taking those first steps.

In this value-packed episode, Hillary unpacks the 'not-so-small stuff', like how to increase profits from your competition teams and recital, and making sure you're not losing money on unlimited pricing. This week we are really digging down into the numbers to make sure the things you are already doing aren't hurting your bottom line... and how to fix it if they are.

When you have your big-picture plans in place, Hillary is going to be your new BFF when it comes to adding successful revenue streams into your studio one at a time. In this episode Hillary breaks down her winning formula for Daddy daughter dance, opening number/finales, parades, costumes, studio rentals, birthday parties, merchandise and more!

Join Clint this week as he walks you through how to start planning for the new year. Now is the perfect time to get clarity around what you want 2020 to look like for you and your business. If you're wanting to take your studio to the next level then check out this episode.

Download our FREE 2020 Studio Growth Planner at dsoa.com/planner.

Have you ever wondered why it is that retention in competition teams so high? It's simple - because they feel like part of a group, a community, and the kids and the parents have real friends within the group. So what would happen if EVERY student was part of a group and felt tied to the studio more than just a 30 minute a week dance class? When you're battling against every other after-school activity, you need to "mean" more to the family than soccer does. Lock-ins, movie nights, PNOs, and events are just some of the examples shared in this week's episode to help you to build a sense of community.

Less but Better first is this week's motto! Get really good at what you're already doing, increase your customer experience and create ride or die students using these practical strategies.

Welcome to the ‘Transform My Dance Studio’ podcast, powered by the Dance Studio Owners Association. 

Over the next eight weeks we are thrilled to be welcoming the one and only Hillary Parnell as our guest host for a brand new series: Plies To Profits!

Hillary is the owner of Academy For The Performing Arts in North Carolina, and this very special series will give you an inside-look into how Hillary has grown her dance studio as she shares her tips on building a million-dollar dance studio. 

In this season Hillary will be diving into: How she delegates tasks effectively; her ‘Less But Better’ philosophy; How to bring in more revenue with less output; building community in your studio and so much more!

Dance convention favorite, Kim McSwain is truly one-of-a-kind. The connections she makes with each and every student is renowned, and today she opens up with Clint about the impact dance studio owners and teachers can have when you empower your dance community.

In today’s special podcast event, it’s my pleasure to share with you an interview I recently did with the amazing Lauren Ritchie from The Dance Podcast.

In this episode I shared my own journey from Dance Studio Owner, to Entrepreneur and now the CEO of the Dance Studio Owners Association, and our vision to create an extraordinary impact in the lives of dance studio owners globally.

I hope you enjoy!

What’s the difference between your studio and the one down the street?
It’s YOU. And your best tool to show who you are — in a way that creates delight, demand, and dollar bills — is your copy!
Find out how to write copy that pops with personality, so you can fill your programs all year long.

As dance studio owners and leaders, we are full of ideas and drive. But too often our “to do” list gets so long and so out of hand that we end up focusing on the wrong issues and opportunities.

At this Inner Circle Retreat sneak-peek, Jenny Thompson gives you the tools you need to refocus your team and your business to seize on your biggest opportunities and eliminate distractions for maximum growth and revenue.

Adrienne Dorison is the Co-Founder of ‘Run Like Clockwork,’ a company that equips CEO's to design a business + team that can run itself.

If you're like most dance studio owners, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.


We hope you enjoy Adrienne Dorison’s live session featured in today’s podcast, which will focus on the simple approach to making your dance studio ultra-efficient.

Whether you’re just starting out or have run your studio for decades, our Guest Hosts are here to show you the simple but crucial systems you need to get more students through the doors of your studio and keep them with you for life.

There are a lot of methods available when it comes to marketing, but using community events to market your studio can be more beneficial than it sounds. In this episode, Angela and Jodi share their hottest tips to show how community events can be a great way to retrain students while meeting members of your community and introducing them to your studio offerings.

Inside your dance studio, there will always be business challenges to face, and these obstacles - as challenging as they may be - need to be overcome to reach that next level.

But what happens when you are faced with adversity both in business, and personally? In this powerful episode, Jodi and Angela share how resilience can be learned, and how to harness it for better business and life.

In any business, conflict is inevitable (not to mention stressful!) However, if mismanaged or ignored, conflict can become bad for for your dance studio and impact on both culture and growth.

But don't worry - help is right here in this week's podcast!

In this episode you'll discover Jodi and Angela's top tips for avoiding and resolving conflict so that it doesn't negatively impact your studio's retention, loyalty and brand awareness.

Are you and your team doing the best you can can to think outside of the box and ensure that everyone who comes into your studio is walking away impressed and ready to refer their friends? In today's podcast you will discover how your studio can leave an extraordinary impression even when you aren't there.

It's Time To Focus More On Being Productive, And Less On Being Busy!

Not sure how you'll ever get everything done at the studio - not to mention in your personal life? We've got your back in this week's episode.

These proven productivity tips are guaranteed to streamline your to-do list and open up more time for the things that really matter.

Welcome to our brand new Podcast Series, 'Elevate Your Studio' with Angela and Jodi. Over the next 8 weeks we will be unlocking the joy within studio ownership with two dance studio owners - just like you - who have experienced the highs, lows, and in-betweens throughout their journey in business.

Welcome to our brand new Podcast Series, 'Elevate Your Studio' with Angela and Jodi. Over the next 8 weeks we will be unlocking the joy within studio ownership with two dance studio owners - just like you - who have experienced the highs, lows, and in-betweens throughout their journey in business.

This highlight-reel from Dance Teachers Unite is one of the biggest value-bombs that we have EVER dropped, thanks to the amazing mind of Amanda Bracks. In this interview we will share this business-growth guru's experience and actionable tips on attracting, enrolling and retaining dancers so you can propel to your dream numbers in the next 30 days.

We often forget how powerful the words are we use when marketing our Dance Studio. Join Ray Edwards as he shares the copywriting rules to help you grow your studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Confetti Five To THRIVE', Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.
Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

It’s the final video episode in our 'Synergy' series, and this interview is all about the synergy of your studio, your team, and your dance families.

You’ll discover:

- The ideal qualities to look for in teachers in your recreational and competitive classes (you’ll be surprised by how different they are, why this is so crucial!)
- What the ‘upsell’ process looks like when you are looking at moving certain students from a recreational space into a comp team when they are ready
- Tips for helping your team reduce stress and improve their mindset to ensure peak performance in a highly competitive environment

Now that we have covered the ‘Who’, the ‘What’ and the ‘Why’ around your various classed in the studio, it’s time we dig in deep into the HOW - and who better to walk us through the very systems that have made her studio so successful, that out ‘go-to’ studio owner herself!

This episode gives a deep insight into the inner-workings and systems around Sue’s planning and setup for the year, her scheduling process, as well as her flawless registration, costume, merchandise and recital systems that we know you will want to steal and use for your own studio!

This episode is packed with valuable and actionable insight around setting, managing and communicating your expectations with your studio families and making sure you are all on the “same page” around their commitment to you (and vice-versa). The training covers:

- Working with different skill levels in your rec and comp classes, and how to ensure all students’ needs are being met and exceeded no matter what group they are in.
- Student placement in competitive and11 recital routines - the resistance you may face, and how to deal with it professionally and effectively.
- Sue’s ‘from-start-to-finish’ walk-through of what it takes to create a winning comp routine, and what the entire process looks like from beginning to end.

In this session Sue and Clint are focusing on the competitive programs in your studio. Whether you are exclusively competitive, have a mix of both competitive/recreational classes, or are considering opening up your studio to the world of competition then you are going to get a tonne of value from this interview which covers:

- How to shift your studio’s focus to a competitive program, and where the students will be coming from.
- Establishing a clear vision and goals for your competitive students, their teams and their families.
- The kind of commitment necessary to make a competitive stream work, and how to communicate these expectations effectively.
- How to actually make money from these classes and competitions, rather than ending up out of pocket (and out of energy!).

This week we are shining the spotlight on ‘recreational’ students and programs, and discuss:

- What is a ‘rec’ student, and why are they important to your studio?
- How to attract more recreational students using a perfect-mix of marketing strategies.
- Retaining your recreational students and ensure they are with you for the long-haul (no more ditching dance for other activities!).

Sue also shares her studio culture formula which guarantees her recreational students are feeling welcome, engaged and invested in the studio.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Join Clint & this week's special guests as they talk about their journeys as dance studio owners. These extraordinary industry leaders share the breakthroughs along with the challenges, and open up about the unwavering vision that has propelled their studios into the powerhouses they are today.

Our guest for this week's Podcast special is certainly not the type of teacher you come across every day. Leslie Scott is the founder of The E.D.I.F.Y. Movement and YPAD (Youth Protection Advocates in Dance) where she is passionate about building empowered dance communities through activism and change. Leslie is a Certified Dance Life Coach who is on a mission to educate dancers and dance teachers to put an end to the exploitation of youth in performing arts. She believes that dance can change the world.

In this special bonus week of The Dance Studio WOW Factor, Noah and Clint sit down to wrap up this powerful week of coaching and give you your immediate next steps to:

- Making sure you stand out with a connected and personal customer experiences in the digital atmosphere of 2018 and beyond.

- Implementing Noah’s ‘Pick-3’ process to engage in three simple customer retention tasks for just 15 minutes per day to see a drastic impact on your business.

- Measuring behavioural changes with your customers, and how you can then plan and react accordingly.

We finish this DSOA exclusive series with your key ingredients for world-class customer retention, and you are going to love how simple and effective these are - no matter how big or small, new or experienced, your studio may be.

Let’s be real here - one of the biggest downers and causes of stress in your life as a studio owner, is dealing with difficult customers.

Whether it’s a high-maintenance student, or a nightmare dance-mom (or anywhere in between), Noah and Clint have dedicated an entire week to this very topic. At the end of this week you and your team will be prepared and confident when it comes to:

- Your definition of a ‘difficult customer’, and how to use this clarity to best respond and react to customer demands.

- What to do when your ‘difficult customer’ is someone you need to see every week (sometimes multiple times per week) including how to define expectations of what they want, and align it with what you provide.

- Noah’s unique and brilliant insights into “hungry hippos” and “problem children”. He will tell you who these customers are in the dance studio, and how do we deal with them.

- Asking the question: “Is every customer worth keeping?” And how to know how, and when it’s time to say ‘goodbye’ to a problem customer.

We also share tips, training and strategies for your admin and customer service team to ensure they feel 100% empowered to deal with difficult customers efficiently, effectively and confidently.

In this week of our Dance Studio WOW Factor training series, Noah and Clint will give you first-hand insights that will set you up for success when it comes to filling your studio with people who are a perfect fit, including:

- How your customer acquisition and retention strategies need to differ so you can ‘get’ and ‘keep’ the right dancers (and their families).

- How your studio’s customer experience should be prioritized in order to convert your enquiries to trials, and trials to enrolled students.

- A deep-dive into the concepts of “peak pleasure” and “peak pain” for your customers, and what this means for your studio’s marketing and retention goals.

Noah and Clint also unlock their best low-cost but high-impact retention strategies that DSOA members should be adopting.

Welcome to Dance Studio WOW Factor - Part 1, with special guest Noah Fleming. In this week of our Dance Studio WOW Factor training series, Noah and Clint will give you first-hand insights that will set you up for success when it comes to filling your studio with people who are a perfect fit, including:

- How your customer acquisition and retention strategies need to differ so you can ‘get’ and ‘keep’ the right dancers (and their families).

- How your studio’s customer experience should be prioritized in order to convert your enquiries to trials, and trials to enrolled students.

- A deep-dive into the concepts of “peak pleasure” and “peak pain” for your customers, and what this means for your studio’s marketing and retention goals.

Noah and Clint also unlock their best low-cost but high-impact retention strategies that DSOA members should be adopting.

I wanted to share this with you this because one of the things I know about building and growing a successful studio, is that it really comes down to the people that you surround yourself with to create and maintain your vision. Surrounding yourself with the right, amazing people is crucial if you want to grow your studio - especially if you want to grow and nurture your culture, vibe, and community.

If you're struggling with your numbers and business predictions this year, then look no further! We have answered your most important 'numbers' questions this week including: "What should you expect as a normal percentage of kids not returning next season?" and "What percentage of your income should be spent on wages, including your own salary".

Welcome to this special week-long series “January Jumpstart 2019: Your Roadmap For Record Studio Growth in 2018”.


This week we will be digging deep into:

Day One - Your EPIC Year
Day Two - Predictable Profit Plan
Day Three - Sold Out Studio
Day Four - Studio Systems Playbook
Day Five - CareFactor Campaign

We hope you enjoy!!

Welcome to this special week-long series “January Jumpstart 2019: Your Roadmap For Record Studio Growth in 2018”.


This week we will be digging deep into:

Day One - Your EPIC Year
Day Two - Predictable Profit Plan
Day Three - Sold Out Studio
Day Four - Studio Systems Playbook
Day Five - CareFactor Campaign

We hope you enjoy!!

Welcome to this special week-long series “January Jumpstart 2019: Your Roadmap For Record Studio Growth in 2018”.


This week we will be digging deep into:

Day One - Your EPIC Year
Day Two - Predictable Profit Plan
Day Three - Sold Out Studio
Day Four - Studio Systems Playbook
Day Five - CareFactor Campaign

We hope you enjoy!!

Welcome to this special week-long series “January Jumpstart 2019: Your Roadmap For Record Studio Growth in 2018”.


This week we will be digging deep into:

Day One - Your EPIC Year
Day Two - Predictable Profit Plan
Day Three - Sold Out Studio
Day Four - Studio Systems Playbook
Day Five - CareFactor Campaign

We hope you enjoy!!

Welcome to this special week-long series “January Jumpstart 2019: Your Roadmap For Record Studio Growth in 2018”.


This week we will be digging deep into:

Day One - Your EPIC Year
Day Two - Predictable Profit Plan
Day Three - Sold Out Studio
Day Four - Studio Systems Playbook
Day Five - CareFactor Campaign

We hope you enjoy!

In this special 8-part podcast series, ‘Make Dance Fun with Confetti On The Dancefloor’, Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Make Dance Fun with Confetti On The Dancefloor’, Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Make Dance Fun with Confetti On The Dancefloor’, Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Make Dance Fun with Confetti On The Dancefloor’, Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.

In this special 8-part podcast series, ‘Make Dance Fun with Confetti On The Dancefloor’, Becca and Dani will be sharing their history, business partnership and overall positive approach to teaching and running a fun, successful dance studio.

Becca Moore and Dani Rosenberg are the Co-Owners of Rhythm Dance Center in Marietta, Georgia. Now celebrating their 27th Season, Rhythm is home to 1100 amazing students!

Becca and Dani are known for their always creative and fun approach to dance and carry that over in to all aspects of the studio.